If faced with the question, most of us would admit to being a little self-centered every now and then, but what does that do to your business? Seeing past your own nose has a several implications.
- Look at other's perspectives
- Look toward the future
- Get out of your own way
The idea is pretty simple, yet very difficult to adhere to. The saying, "You are your own worst enemy" has some profound truth to it. The problem is that it is impossible to get away from yourself.
Now we know that this is a difficult practice, but what positive effects will it have on your business? First point is looking at other's perspectives and how that affects your relationships. Do you have any friends that only seem to show up when it benefits them? You would never call them when you broke down, because you know that all you would get are excuses. Now ask yourself, Are you that business? Do you only do things that will benefit you? If that is true people may view you as greedy and self-serving. On the other side of things, you love working with businesses that have fantastic customer service. We love the restaurants that give you another plate of food because you dropped yours, the insurance companies that pay you when you haven't gotten in an accident, the mechanic that will fix your flat tire for free. None of them have to do that, but they do to give you a better experience. Stingy businesses aren't appealing to customers or other businesses. To bring this point full circle, implement practices and a culture that benefits your customers. Serve people and they will talk about it.
Next point is looking toward the future. We see that today going to the gym makes us feel awful, but we look down the road and we are more comfortable climbing stairs and possibly living longer lives. It is like a maze. If we are walking through a maze it may seem pretty difficult to find our way out, but if we could back up and see it from a distance the path would become more clear. Same goes for business. Maybe you lack in some area. For instance, you have weak marketing. It is easy to see that you can save money by not spending it on your website or video advertisements, but what future implications will that have? Look past the here and now and see how your decisions affect the future.
Finally, look past your own nose and get out of the way. There may be a time when you have to face the fact that your plan may not be the best one. For instance, you are in a meeting to determine what direction the business should head in the coming years and one of your employees has a remarkable idea. Do you dismiss it because it is not your own? It has been said many times that a good CEO will not want to be the smartest person in the room. Is that true of you? Don't make everything about you. It will be impossible to build a great company on one person. Look past yourself and see what kind of success it can bring to you.
About the Author
I'm Luke Fortin, CEO of Farmore Marketing. Originally from Turner, Maine, I achieved my Bachelors Degree in Business Administration from Clearwater Christian College in 2013. I love the combination of business and art that marketing provides--I believe it's what makes a business unique and successful.
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