Building Links To Your Website: A Complete Guide
If you are looking to boost the search engine rankings of your company’s website, consider investing a little more time into building links. Content may be the most important factor in your SEO success, but we believe that great content alone will not yield the desired results. Just as important as providing customers with great content, is showing them where to find it. Links are still a primary performance indicator of SEO and they should be included in the optimization effort.
If you are unfamiliar with what link building actually means, simply put, is the process of getting other websites to link back to your company’s website. Building links is a widely accepted search engine optimization tactic that signals to Google that your website is a quality resource worthy of notation. If you’re looking to climb up the Google rankings, check out our guide below to see how you can build links on your own.
Create a list of Linkreators
If you're unfamiliar with the definition of a “linkreator”, according to Brian Dean from Backlinko, it is an influencer and authority blogger of your own niche and any shoulder niches who can potentially link out to you. To make the process of finding linkreators a little bit easier on you, think about using a backlink research tool such as ahrefs.com, webceo.com or moz.com.
• Take a look at the top Google search results when searching for broad keywords that are still attached to the niche topics of your company.
– The top Google 10-30 search results are most likely high-quality websites that have established their credibility.
Once you have created the list, take the time to actually visit the websites and look for sites that they link out to.
– Using one of the backlink research tools listed above, plug in your list of 10-30 websites into the backlinks research section.
– These results will show you the sites that link to the site you put into the backlink search.
– Focus on the high-quality sites from the search results. Those will be your linkreators.
• Discover additional linkreators from blog lists
- Finding high-quality blog posts are great places to have your website linked to. You can find these blogs by searching for:
> Best (keyword) blogs
> (Keyword) blogs to follow
> Best (keyword) posts + year
> Top (keyword) blogs to follow + year
– Make a list of the sites that wrote the blogs that are relevant to your products/services.
• Compile a list of all the websites from the search results above. Those are your linkreators!
Check the Domain and Page Authority of each Linkreator
It would be very beneficial to install the Moz Bar Google Chrome plugin and the Check My Links Google Chrome plugin. The Moz Bar plugin will allow you to check the domain authority and page authority of each linkreator. The Check My Links plugin will allow your browser to highlight all of the links on a web page so you can seek out the broken links.
• Check the Domain and Page Authority of each linkreator
–Click on the Moz Bar check the numbers
> DA: (Domain authority)
> PA: (Page Authority)
– The higher the domain and page authority, the more credible the source.
– Focus on the higher authority websites when completing your link building process.
Link Building Strategies
Now that you have a list of high-quality domains that are related to your industry, it’s now time to look at link building strategies. If performed correctly, your content, as well as your website as a whole, will climb up the Google rankings.
Resource Page Link Building
Resource pages are long pieces of content that researchers use to learn or educate others on a topic. Having your website linked to resource pages will send relevant web traffic to your site. Here’s how to find relevant resource pages:
• In Google, type
– “Keyword” + unurl:links
– “Keyword” + “helpful resources”
– “Keyword” + “useful resources”
– “Keyword” + “useful links”
• Check out the Domain Authority & Page Authority to see if it is a credible page to request a link.
• Find content from your website that will best fit the resource page.
• Send an email to the webmaster asking to replace content with yours.
Broken Link Building
Broken link building is when you find links that lead to broken 404ed pages and then ask those webmasters to update the link with a link to your page, which has up to date and relevant information. It is doing a service to the site that is linking to a dead link, which is bad for users.
If you haven’t already, go onto the Google Chrome browser and install the “Check My Links” which helps you identify all of the links on a web page so you can seek out the broken links.
• Find relevant websites in your niche that have resources pages.
– Find them by using these search queries in Google:
> “keyword + links
> “keyword” + resources
> “keyword” inurl:links
• Search sites for broken links
• If a broken link is found on a page where the client’s content is relevant, email the webmaster with a link to the client’s specific website page that he can use to replace the broken link.
• Repeat this for the first 3 or 4 pages of search results
Create better content than what a current resource currently links to
At the time when blogs are written, they search for relevant sources to link to. In time, the resources they have used are out of date and are no longer relevant. That is why creating/offering ideas of superior content is another great way to build links.
• Reach out to industry experts to contribute ideas to the post.
• Reach out to bloggers in the industry to contribute ideas to the post.
• Create links within the post to authoritative sites.
– Email these authoritative sites to let them know.
Promote your content aggressively
It’s important to position yourself in the industry and develop a strong relationship with your followers so that your readers are already interested when your content is published. Putting an emphasis on your blog posting does not just drive readers and potential readers to your articles, but it can drive traffic to your website, increase your SEO and position your brand as an expert in your industry.
• Reach out to influencers to let them know about your post before it’s published.
• Search Google for blogs about topics related to the content that has recently been written.
– When you find a high-quality piece of content, email the publisher to let them know about the piece of content that you’ve just written.
• Reach out to brands that are listed in the piece of content to let them know they are featured.
Take these helpful link building strategies back to your company and start spreading the word about the great pieces of content you have been writing. It won’t happen overnight, but if it is done correctly you will start to see your Google rankings increase and you will be generating more traffic to your website than ever.
About the Author
As the Director of Internet Marketing, Tyler is responsible for overseeing the management of Farmore and their client’s brands, including consumer insights, digital marketing, agency management, marketing effectiveness, social responsibility, and employee communications.
After growing up in Connecticut, he moved to the Tampa area as an experienced marketing professional in 2016. Tyler’s professional marketing and advertising career includes more than 5 years of working in an array of marketing departments across many industries.
Tyler holds a Bachelor's degree in Sports & Business Administration from the University of Connecticut.