On Goal Setting and Success

By this point you’ve probably read a dozen articles on goals and how to set and pursue them. Whether you believe in setting New Year resolutions or not, all the goal talk is getting kind of old. This is not a blog about resolutions, but I do have a few things to say about goals.


In the end, we pursue goals that truly matter to us. We set goals to alter our current behavior in some area of our life. That area may be fitness, financial, intellectual, spiritual, etc. We’re constantly looking for improvement and advancement. Why do we need to improve and what makes us want to improve?

Extrinsic motivation

Say your goal is losing 20 pounds by June. You plan to hit the beach and show off all of your hard work, maybe get a few girls to notice. Your prize is recognition for your efforts. You’ll boost your self-esteem and achieve your goal. Because fitness isn’t your primary concern but rather a vehicle to earn favor with others, you will most likely fail in the long run. Any goal that is dependent on other people will most likely fail. When that external factor is no longer present your motivation to complete the goal is non-existent.

Intrinsic motivation

Let’s take the same goal, but this time you’re doing it for yourself. You want to be more physically fit so you can play with your children, live longer, and function better every day. Your primary goal in this case is fitness for a higher quality of life. This motivation stems from the inside, and your self-esteem boost is not dependent on external factors. In this case you will most likely see success. Internal motivation doesn’t leave. You’ll hold yourself accountable. 

So in this new year, embrace change and set goals, but make sure you’re setting relevant goals that are for you. Here’s to becoming better humans in 2015.

About the Author


I'm Luke Fortin, CEO of Farmore Marketing. Originally from Turner, Maine,  I achieved my Bachelors Degree in Business Administration from Clearwater Christian College in 2013. I love the combination of business and art that marketing provides--I believe it's what makes a business unique and successful. 

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