Marketing should bring in more leads, should bring in more money, should grow your business. Reporting is how we prove those things are—or aren’t—happening.
Making strategic B2B partnerships is a vital piece of a strong business model. Before entering a B2B partnership, do your due diligence.
Web copywriting is your most significant storytelling instrument. These six online tools are just a few ways you can give your copywriting game a boost.
A solid social media strategy is typically marked by post frequency and consistency across social channels. Check out why these elements are so significant to maintaining a strong social game.
Of course you want a piece of your content to go viral. Creating viral content really boils down to one thing: shareability.
We put together a list of our favorite marketing blogs to help marketers find all the resources they need to build, optimize, and measure their marketing strategies.
With Q4 already underway, it is time to start looking ahead to next year. Here are some areas to address in your 2017 marketing plan.
There's no question that every business requires marketing, but how you handle marketing is up for debate. Build an internal marketing team or outsource to a marketing agency?
People spend a lot of time on social media. According to studies, social media browsing, connecting, and content reading takes up about 3 HOURS PER DAY.
When you use your digital and print marketing campaigns to complement each other, both you and your target audience member’s benefit.
Business cards have unique potential for personal connections to turn into business leads. Here's why you should always carry a few.
Understanding the characteristics of a logo can help you choose a design to represent your company’s specific brand identity.
If you are doing business online today, it is imperative to have your website looking fresh, clean and up-to-date.
After reading part one, you know a goldfish has a longer attention span than you do. Learn how to adjust your marketing strategy accordingly.
A study last May found our attention span dropped from 12 seconds to 8--lower than that of a goldfish. What does this mean for marketing?
Guest blogger Lauren Erchul explores the gap between what today's marketing students are learning, and what skills employers are looking for.
Don't think you need a brand guide for your small business? Think again. Discover why brand guides are important and how to create one.
Podcasts allow you to make the most of your precious time. Be a better business owner and marketer by listening to these marketing podcasts.
The hardest part of any budget isn’t the actual creation of it; it’s the before and after that’s the biggest challenge.
Millennials will soon have incomparable spending power. Tailoring your marketing to millennials is vital for your company.
Marketing can look pretty bleak at times, but that doesn't mean it's futile. Learn how to stay positive even in your darkest marketing moments.
Even your company’s legitimate claims may be considered to be false. Here are three tips for convincing your customers to trust you.
“I’m just not creative—I don’t have a creative bone in my body”?Guess what? Creativity isn’t something you’re born with.
We’re constantly looking for improvement and advancement. Why do we need to improve and from where does our motivation stem?
How you distribute your annual marketing budget will dictate the entire course of your marketing for the year, so think it through thoroughly.
Great things done in the wrong order will end up in failure. A clear order must be followed to achieve your goal.
Marketing for small businesses can be tricky, and some have a negative view of marketing, incorrectly classifying it as an unnecessary expense.
All marketing can be measured in some fashion. Here's a list of my tips for what to measure and what tools to use to measure your marketing.
Don't mistake advertising for marketing. Advertising is the the art aspect of marketing, and you need both to create marketing that works, like a watch.
The typical marketing model marketing is the funnel, suggesting marketing is a downhill slope and you just have to ride it out. We disagree.