Conversion is one of the most important website metrics you have, and it’s vital you understand what it means and why it’s important.
Twitter holds a unique place in the social media world, and its marketing effectiveness shouldn't be overlooked. Here are just a few reasons why you should use Twitter to promote your business.
Web copywriting is your most significant storytelling instrument. These six online tools are just a few ways you can give your copywriting game a boost.
A solid social media strategy is typically marked by post frequency and consistency across social channels. Check out why these elements are so significant to maintaining a strong social game.
If you can’t afford a professional photographer, you may think stock photos are your only option. But here are several reasons custom photography can upgrade your online image.
Of course you want a piece of your content to go viral. Creating viral content really boils down to one thing: shareability.
You know how valuable email is for reaching clients. But how can you reach those potential readers when you can’t force them to sign up?
From making connections to generating leads, establishing partnerships and creating better brand awareness, LinkedIn makes an invaluable addition to your digital marketing strategy.
People spend a lot of time on social media. According to studies, social media browsing, connecting, and content reading takes up about 3 HOURS PER DAY.
Anyone who has done email marketing has agonized over the question of how often they should be sending emails.
When it comes to choosing which social media platforms you’ll utilize, select those that offer the best potential for reaching your ideal audience.
Have you looked at your thank you pages recently? If not you should. Most companies aren't fully utilizing them the way they should.
Here are a few important things to look for when searching through the Google Analytics data from your website.
If you are doing business online today, it is imperative to have your website looking fresh, clean and up-to-date.
It seems as though a new social media platform gains popularity every day. Here's how you can stay ahead of the game in social media marketing.
Many different opinions about social media—whether it’s a factor in Google’s algorithm and to what extent. Here's the real answer.
It’s not enough to merely have a website anymore. If your site is sleeping on the job, it’s probably due to one of the following problems.
Guest blogging is the perfect solution to the need for more content in your digital marketing strategy.
Blogging is the best way to generate fresh content. If you can’t think of what to write, here are some tips to help inspire you.
A little bit of trial & error is necessary to build a strong campaign. There’s no place that’s more true than in email marketing.
Social media can be a valuable marketing tool, and it’s part of a holistic marketing strategy. Here are some social media basics.
We've started seeing spam results in our Google Analytics account. Here's how to add filters to stop seeing them.
Project Fi isn’t changing the game, but it's speeding up the process and making your need for a web presence greater than ever.
Email marketing is absolutely vital as a part of a holistic digital marketing strategy. But so many companies and organizations are doing it wrong.
Chances are you’ve never even thought about whether you should use sentence case or title case on your website headers. That’s what I’m here for.
“Look at how great they are at flying paper airplanes; I want to work with them!” said no one ever.
At Farmore we recommend both SEO and PPC as a package deal. Find out the advantages of combining SEO and PPC.
As the first page your visitors see, your home page is important. But not in the way you might think. Here are five myths about the home page.
Facebook likes do not equal dollar signs. Before you decide to spend money and time on Facebook, take a look at some Facebook facts.
Mobile devices account for 66% of email opens. How should we adjust our email marketing strategies to be more mobile friendly?