Why Is Blogging Important For Your Business?

Why Is Blogging Important For Your Business?

Everyone from Fortune 500 companies to mom-and-pop shops are utilizing blogging to increase their digital presence and inevitably increase their bottom line.  Blogging on a frequent basis is a relatively easy, inexpensive way to enhance your inbound marketing efforts, drive traffic to your site, and attract more perspective customers. Interesting content is one of the top reasons people follow brands on social media and elsewhere, so here are a few reasons why your business should create fresh content for your blog.

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Boost your company’s search engine optimization

In today’s marketing age, search engines LOVE fresh content.  Blogging is the perfect way to create frequent content for search engines.  With consistent blog posts, search engines will take this new content and index it.  This will create more opportunities to plug in those important keywords to increase your visibility on each engine's results pages. Another advantage of having a blog is that it allows team members to have an opportunity to contribute writing samples about any topic relating to your industry. It will give readers the scoop on what’s new and keep things fresh.

Build relationships with visitors

With your online presence increased from fresh new blog content, new visitors will start to build a relationship with you.  These new relationships you acquire may turn into potential leads for your company.  Blogging may also help build stronger relationships with existing customers as it creates loyalty between you and the customers.  Here at Farmore Marketing, we write in our blog to be an educational outlet for businesses, marketing professionals as well as our clients.  The topics we write about are meant for business professionals to use as marketing references. 

Drive traffic to your website

Your blog gives you the opportunity to create relevant content for your audience.  You should use this marketing tactic to drive traffic to your website.  To give these blog posts more exposure, share them with your online following.   By posting links (with relevant visuals) of your blog articles to your social sites, this will give your social followers a reason to click through to your website.  Additionally, post inbound links directly in your blog articles, to drive traffic to specific landing pages of your website.

Develop your business as an industry leader

Blogging allows you to connect with your site visitors.  By posting topics that relate with your market and show your knowledge, you are marketing your skills for your business, service or product too.  Not only are you posting content for people to use as a knowledge resource, but you are building trust, too. The more you can show that you are well-versed in your field, the more likely your consumer will trust you to supply what they need.

Connect people to your brand

A homepage or about page can’t relate to a blog post when it comes to showing the personal side of your business. Blogging gives your business a way to touch on issues and concerns of interest to your prospects, while also sharing what you and your employees are passionate about. Your blog posts give you a unique opportunity to share your voice and personality, building up trust and increasing your brand’s likeability quotient.

Strengthen Your Social Media Presence

While sharing others’ content on your business social media pages can help you keep in contact with your customers, posting your own original content has significant advantages. Updating your social media accounts with news of your most recent blog post drives traffic directly to your website. Anytime the post is shared among your customers, those clicks lead to your business. Blog posts also provide useful content for your business’s email newsletter. Increase the impact of your social media and email marketing campaigns by including regular blogs as part of your strategy.

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With that all said, this blog has given you a few compelling reasons why blogging for companies is a very important component to their online marketing strategy.  Connecting with current and potentially new customers on a personable and educational way allows them to connect with your brand.  From communication and customer loyalty to the powerful SEO effect, blogging is one of the most beneficial tools your business can use to get ahead.  If you have any questions about how to get your company’s blog started or revamped, contact Farmore Marketing!

About the Author

Tyler Walsh

TYLER WALSH
DIRECTOR OF INTERNET MARKETING

Tyler is the Internet Marketing Director at Farmore Marketing brings multiple years of internet marketing experience across a variety of industries.  He loves to play golf, the UConn Huskies and travel to new places!  

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