Why Graphic Design is Important to Your Brand
If you think of some of the most iconic brands, what makes them so memorable? It’s usually bold graphics, wonderful packaging, engaging ads, and well-written copy. Graphic design is something that drives advertising and attracts us to brands. Graphic designs are present everywhere and they give your company a face and visual presentation. We see them in newspaper, magazines, packaging, branding, websites, posters and signage. At first glance, you may not realize how important it is to your company. Take a look at a few reasons as to why we think it is.
Graphic Designs Leave a Good First Impression
When potential customers and clients are viewing your company for the first time, you want to make a good first impression on them. It’s important to present yourself in the best possible way by investing in quality graphic design. A very professionally designed company logo, website or piece of letterhead can leave a lasting image in someone’s head.
Graphic Design Projects Professionalism
Customers and clients are looking for signs of professionalism to convince them that you can be trusted. A design that looks cheap will cast an unfavorable light on your business, and it can be difficult to break the impression that your company cannot afford a professional design.
Professional Graphic Design Saves Money
Badly designed graphics can be very expensive. Spending money upfront on good graphic design can save you money in the long run. When businesses don’t take graphic design seriously in the beginning, they will more than likely go through a design overhaul eventually (and sometimes more than once). Quality design has longevity. Paying for great design one time is no more expensive than paying for subpar design multiple times.
Graphic Design = Brand Recognition
Once a customer has become familiar with your company, a well-designed logo can lead them to recognize your brand without any hesitation. The best brands have logos that are very recognizable and relatable to customers. For example, Nike and Apple are two of the most recognizable brands in the world and they do not even have their name in their logos, but everyone knows the company just by seeing the Nike Swoosh or the Apple logo.
Creative Design Can Separate You From Your Competition
All businesses face some sort of competition. These days, it’s more about graphics and less about text. Great design stands out in the minds of decision makers and can influence their choices, both deliberately and subconsciously. By nature, people favor things that look attractive to them. By investing in quality graphic design, you are significantly increasing your brand’s ability to stand out in the minds of key decision makers.
Graphic Design Can Tell a Story
The usefulness of graphic design extends beyond your logo and your website. Graphic design can transform our thoughts into visually appealing representations of our ideas. It’s important that people get a feel for what a business does even if they’ve never heard of it before.
For example, there are a number of things you can take away when looking at our Farmore Marketing logo. Mountains themselves can resemble obstacles and climbing over one or passing through a range indicates overcoming obstacles or making progress. Here are Farmore Marketing, our slogan is “Moving Upward”. "Moving Upward" is not just a positioning statement; it's our purpose at Farmore Marketing. When we partner with you, we pursue consistent progress in order to see growth in your business. The mountains in our logo show that we are willing to help overcome any business obstacles you may have to help achieve your marketing goals.
Here are just a few of the main reasons why businesses need to invest in superior graphic design. Here at Farmore Marketing, we offer a number of Graphic Design services including logo design and business card redesign, brand guide creation, print and media production and many more. If your company is struggling with brand identity, contact us! View our design portfolio!
About the Author
Director of Internet Marketing
Tyler comes to Farmore Marketing with multiple years of internet marketing experience across a variety of industries. He loves to play golf, the UConn Huskies and travel to new places!