Which Social Media Platforms Are Best For Your Company?

Which Social Media Platforms Should Your Company Use?

Social media marketing only works if you stay involved — and focus your energy on the platforms where you can make the biggest impact.  When it comes to choosing which social media platforms you’ll utilize, select those that offer the best potential for reaching your ideal audience and broadcast the type of media you’ve decided is best suited for your company.  Each social media platform allows you to share helpful information, form a genuine relationship with customers, and demonstrate that you’re an active, industry-leading company.  But with new platforms coming out each year, it can be tough to feel confident about choosing the right outlets for building an audience and driving engagement.

Knowing how to use each social outlet for your business will help you:

  •  Make your time worthwhile
  • Connect with relevant people
  • Feel comfortable managing campaigns
  • Build your audience

To choose the best social profiles and continue to develop captivating content, here is a compilation of the most popular platforms, industries, and content suggestions to help you build that customer relationship.

facebook

FACEBOOK

Facebook is one of the most powerful social platforms in the world. Its size alone is a positive for any business, because you can assume most people are on it.

Best Industries:

  • Food/dining
  • Entertainment
  • Fashion/style
  • Beauty/health
  • Service industry
  • Religious groups
  • Parenting information
  • Non-profit

Content Strategy:

  • People are looking for a more personal connection on Facebook
  • People like and share videos and photos most often
  • Post videos, pictures, contests, articles, and coupons
  • Promote local check-ins or visits that will show up on users’ profiles
  • Link to blog content, press releases, and case studies
  • Opportunity to give something in return for engaging on Facebook
  • Keep posts 80% resources and content and 20% sales
  • Promote key posts through Facebook Ads

Best time to post: Early mornings and after work

How often to post: 1-5 times a week

Twitter-icon.png

TWITTER

Twitter is here people go for breaking news.  It is an ongoing conversation that, like text messaging, has become widely popular. Unlike Facebook and other social media platforms, where people can choose what to look at on your site, or respond later, Twitter is more "in the moment."

Best Audiences:

  • Business/industry
  • Brands/companies
  • Technology
  • News

Content Strategies:

  • Curate content from other industry professionals
  • Share tips and advice in your field
  • Share photos to stand out
  • Share time-sensitive data
  • Respond to your followers using their Twitter handle (e.g., @FarmoreInc)
  • Use hashtags (#) to join conversations and find followers

Best times to post: Lunchtime and between 5-7pm

How often to post: 1-8 times per day

INSTAGRAM

Instagram is owned by Facebook. It’s a photo and video sharing platform that allows users to share their photos with other users.

There’s also some pretty funky filters that you can choose to tweak your photos!

instagram

Best industries:

  • Fashion and beauty
  • Home improvement
  • Health and fitness
  • Restaurants
  • Retail and eCommerce

Content Strategy:

  • Write powerful blog posts or how-to’s and tie to an infographic or relevant image
  • Use powerful imagery
  • Create images yourself

Best times to post: Weekends in the evenings

How often to post: Weekly

LINKEDIN

LinkedIn is a social platform dedicated to professional people. The platform connects businesses with potential employees and partners by providing a people with the opportunity to make a “professional profile”. It is also extremely valuable as a professional networking online platform.

linkedin

Best Industries:

  • Business Professionals
  • Accountants
  • Lawyers
  • Designers

Content Strategies:

  • Share business strategies and related article
  • Encourage your employees to join your company network
  • Only form genuine, professional relationships
  • Ask employees to share business content
  • Endorse and recommend people you’ve worked with
  • Comment on news and articles in your industry

Best times to post: After dinner when people are not at work

How often to post: 1-5 times per week

PINTEREST

Pinterest is a visual content sharing social platform, similar to an online corkboard. Each user can create “boards” that are usually related to the same topic. Visual bookmarks, or images are called “pins” and are placed in a related board.

Unlike other sharing social media platforms, Pinterest isn’t really about creating content so much as collecting it.  A lot of retailers and businesses use it as a type of portfolio or catalogue.

pinterest

Best Industries:

  • Fashion and beauty
  • Home improvement
  • Health and fitness
  • Restaurants
  • Retail and eCommerce

Content Strategy:

  • Write powerful blog posts or how-to’s and tie to an infographic or relevant image
  • Use powerful imagery
  • Create images yourself
  • Create your own “Boards” and share your brand/interest with followers

Best times to post: Weekends in the evenings

How often to post: Weekly

No matter what social network you decide to start out with, the most important element of determining their success is measurement. Measurement and the above tips will help you to create a better social media strategy and optimize your time.  Remember that being on too many social media channels can affect your productivity and your results. Knowing which platforms to focus on can really help your business.

About The Author

Tyler Walsh

TYLER WALSH
DIRECTOR OF INTERNET MARKETING

Tyler is the Internet Marketing Director at Farmore Marketing brings with him multiple years of internet marketing experience across a variety of industries.  He loves to play golf, the UConn Huskies and travel to new places!  

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