The Spiel On the Tampa Video
As you probably know, we recently created a video featuring downtown Tampa. If you still haven’t seen it, here you go.
We had a lot of fun shooting this video, and I wanted to give you a more in-depth look at the video, some behind-the-scenes, if you will.
Unlike larger cities like New York or Los Angeles, Tampa doesn’t have many videos that showcase its beauty, and I wanted a chance to do it justice. Tampa truly is the heart of the Bay, as it’s pumping life into many of the surrounding areas, and we cherish all that Downtown has to offer.
The big and small
Life can be found in a big, overarching picture, it’s true. But it’s also found in the small moments. And the same is true of Tampa. The videos I have seen take only one approach—either aerial or up-close—and we wanted to strive to include both, because while Tampa is its skyline and landmarks like Rivergate Tower, it’s also jogging on Bayshore and splashing in Curtis Hixon Park.
If you’re not a video nerd like I am, feel free to skip this section. For the aerial, we used a drone, of course, specifically a DJI Inspire 1 Quadcopter. For the up-close shots we used a Sony NEX-FS00 professional camcorder. The Sony was probably the most fun, because of the slow-mo feature, although sorting through all the footage grew a little laborious.
Although the Tampa video was in my head for a while and has been in the works for about the last month, we had no idea Tampa Bay Lightning would make it to the playoffs—or to the finals! It just happened that we completed the video the same week the finals started, and it was the perfect time to show some hometown pride. I’m proud to live in such a beautiful city, and having an awesome hockey team is a definite perk.
It’s fun to do projects for ourselves, but we equally enjoy creating client videos. If you have a video you want us to produce, whether it’s dramatic as the Tampa skyline or as detailed as the pedestrian traffic in Hyde Park, just contact us.
About the author
I'm Luke Fortin, CEO of Farmore Marketing. Originally from Turner, Maine, I achieved my Bachelors Degree in Business Administration from Clearwater Christian College in 2013. I love the combination of business and art that marketing provides--I believe it's what makes a business unique and successful.
Once you’ve spent your hard-earned resources on a beautiful, shiny new video, you want as many eyes on it as possible. Here's some advice to make sure your video gets the attention it deserves.
Of course you want a piece of your content to go viral. Creating viral content really boils down to one thing: shareability.
A brand video is an engaging way to show off an organization’s personality, people, culture, and customers.
Customer testimonial videos offer a great way to use unbiased sources to tell your story and generate interest in your products.
There are many myths floating around about what constitutes a “good” video. Here’s some of the worst advice about video marketing we’ve ever heard.
Most people understand the importance of videos on their site, but they overlook the value video holds for explaining challenging concepts.
Video production is only the start of powerful video marketing, and a YouTube channel should be at the top of your list.
We had a lot of fun shooting the downtown Tampa video. Here's a more in-depth look at the video and a peek behind the scenes.
At Farmore Marketing, we know good videos, and we do our best to create customized work. The elements of a good video must be in every video we create.
Here we've compiled a list of things for you to consider before meeting with us about shooting your video.