The Case for Sentence Case
Chances are you’ve never even thought about whether you should use sentence case or title case on your website headers. That’s what I’m here for.
The difference between sentence and title case is pretty simple:
This Is Title Case
This is sentence case
Title case is best used for titles (who knew) and has its place. But when it comes to websites, I see title case creeping into headings and bullet points. I’m telling you this practice is bad, bad, bad. Sentence case is the better option, and here’s why.
1. It’s modern
Using title case is leftover from newspaper publication practices (like “above the fold”). The rest of the world shed title case long ago, and it’s high time for North America to follow suit.
2. It’s more human
Remember you’re writing to humans, and sentence case is closer to how we talk in real life. We don’t use title case in texts, emails, or social media interactions. Title case looks corporate and automatically puts readers on the alert for being sold something. And copy for your site absolutely must sound natural.
3. It shows what’s truly important
When everything is important, nothing is. Proper nouns are proper for a reason, and using sentence case allows you to distinguish what should truly be capitalized.
4. It’s consistent
Title case is inconsistent. Even English nerds disagree on what words should or shouldn’t be capitalized in title case.
Some would say: Waiting For The Cake
But others would say: Waiting for the Cake
And that’s just confusing. Not to mention once you start capitalizing words, where is the line? Soon your copy looks like this:
Come visit us today and Learn how we can Make Your Life Better.
And suddenly, your words no longer carry any validity with your reader. Sentence case is much more consistent and easier to teach and maintain.
5. It’s more readable
Title Case Is Difficult To Read Because It Breaks The Reading Flow, Making You Stop and Process Every Word.
Sentence case is easier to read because our brains process lowercase letters more often than uppercase, so you have to actually stop and process each word a little longer. Using title case on your website will just make readers frustrated and more likely to bounce.
So do yourself a favor and be more mindful of the words you’re capitalizing in your blogs, webpage copy, and presentations. Your readers will be happier, and so will I.
About the Author
I'm Autumn Nicholson, Director of Internet Marketing. I earned my Bachelor’s degree in English and took the first editing job I could find, at a marketing company in South Carolina. I joined Farmore Marketing in 2014 to put my internet marketing experience to good use—and to spend more time on the beach. I invest much of my time volunteering for nonprofits, reading, and binge-watching TV shows on Netflix. You can connect with me here:
Twitter is one of the best places to connect with your audience.With Twitter having over 320 million users on their site, you want to get people interested in your brand by engaging with them personally.
The world of social media is constantly changing. It’s best to embrace the changes and view them as tools to help better market your business. One of the best new features is Instagram stories.
Conversion is one of the most important website metrics you have, and it’s vital you understand what it means and why it’s important.
Twitter holds a unique place in the social media world, and its marketing effectiveness shouldn't be overlooked. Here are just a few reasons why you should use Twitter to promote your business.
Web copywriting is your most significant storytelling instrument. These six online tools are just a few ways you can give your copywriting game a boost.
A solid social media strategy is typically marked by post frequency and consistency across social channels. Check out why these elements are so significant to maintaining a strong social game.
If you can’t afford a professional photographer, you may think stock photos are your only option. But here are several reasons custom photography can upgrade your online image.
Of course you want a piece of your content to go viral. Creating viral content really boils down to one thing: shareability.
You know how valuable email is for reaching clients. But how can you reach those potential readers when you can’t force them to sign up?
From making connections to generating leads, establishing partnerships and creating better brand awareness, LinkedIn makes an invaluable addition to your digital marketing strategy.