The Importance of Order in a Marketing Strategy

marketing strategy

Order has always been crucial to success and always will be. Great things done in the wrong order will end up in failure. Because I worked in the construction industry for so long, I like to find a construction parallel: If you’re building a new house, a clear order must be followed to achieve your goal. If your contractor decides to frame the home and pour the foundation afterwards, for example, you’re going to have a really expensive mess. The same concept of order applies to your marketing scheme.

You’ll be sold marketing solutions and success stories all the time. And I’ll be the first to admit there are many great ways to market your business. But you have to do things in the right order. For instance, don’t start a Pay-Per-Click campaign without having a working website. You don’t want to end up with an expensive mess. All your marketing elements need to work together like the structure of your home. Identify the different purposes of each element in your marketing plan and execute them in the right order.

An easy way to do this is to make a list of all the elements you think you may want. Here’s an example:

  • PPC
  • Print marketing
  • SEO
  • Social media
  • Website redesign
  • Videos 

Afterward, decide what element, or elements, is most important. Prioritizing your list will help you see in what order things should be handled, as well as what element will receive the highest portion of your budget. Each site’s needs may be different. Maybe your website is in desperate need of an overhaul and should come first. Maybe your target audience is best reached by social media, and that element should be higher on your list than some others.

Haphazard marketing will be hit and miss. It’s important to have a clear order to make full use of your marketing budget and to see the best results.


About the Author

I'm Luke Fortin, CEO of Farmore Marketing. Originally from Turner, Maine,  I achieved my Bachelors Degree in Business Administration from Clearwater Christian College in 2013. I love the combination of business and art that marketing provides--I believe it's what makes a business unique and successful. 

You can connect with me here:
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