No One Cares About Your Foosball Tournament
I’m in charge of Farmore’s social media accounts.
Yesterday I went for a walk while I was at work and saw geckos and cute birds. But I didn’t take a picture of them and post it on our company Facebook page.
Yesterday I had a lively political discussion with a co-worker. But I didn’t tweet “Just a friendly political debate here at Farmore. #Obama #thatVeto #YOPO #YoureOnlyPresidentOnce.”
Yesterday I snacked on beef jerky while working writing copy for a new client. And I didn’t tweet about that either.
We have hourly jumping jacks at Farmore. Luke practices throwing business cards two to three times a week. But this is the first time you’ve heard about it. Do you know why? Because none of our clients—or potential clients—care what we do while we’re at work.
Our clients care that we are creative. They care that we’re professional and smart and that we deliver their projects on time. They care that we stay up to date on trends so we can give them good advice. They care that we’re good at what we do so they don’t have to be.
But recently I’ve noticed that certain companies, especially in tech and marketing, try to be perceived as hip and modern. I understand that for some, that’s their branding. So on social media they post about the goofy things they do. The baby showers they throw. The yoga retreats they host.
A client’s perspective
“Look at how great they are at flying paper airplanes; I want to work with them!” said no one ever. I often try to put myself in a client’s shoes, and I can’t say I would be more inclined to work with a company that’s “cool.” Can you? I would want to work with the company that’s going to do the best job and where I’m going to get the best bang for my buck.
Finding the balance
Social media is interactive. And fun sometimes. If your Twitter feed is all business, I’m going to think your company has no personality. That said, if your entire Facebook feed is full of your staff goofing off, I’m not instilled with confidence that I should pay you to manage my marketing budget. Business doesn’t have to be no fun, but it does have to be work. Your company has to find that balance to be successful, and your social media presence should reflect that balance.
Maybe one day we’ll let you in on the secrets of Farmore’s working creative process (hint: it involves zeros and ones). Just know we focus on being the best for both our clients and our employees, and our Twitter feed reflects that.
About the Author
I'm Autumn Nicholson, Director of Internet Marketing. I earned my Bachelor’s degree in English and took the first editing job I could find, at a marketing company in South Carolina. I joined Farmore Marketing in 2014 to put my internet marketing experience to good use—and to spend more time on the beach. I invest much of my time volunteering for nonprofits, reading, and binge-watching TV shows on Netflix. You can connect with me here: