How to Handle Spam Traffic in Google Analytics

How to Handle Spam Traffic in Google Analytics

A couple of months ago I logged into our website analytics and noticed something strange. Our site traffic had leapt over the last couple of weeks. It had tripled. At first, I was thrilled. People were linking to our site! Then I dug a little deeper and realized it was all spam traffic.

All this spam was listed as referral traffic. I immediately did some investigating and found out that this is not actual traffic we received; someone had directly communicated with Google analytics and added this fake traffic. Why? It was a way to drive their site traffic up. They wanted you to see something strange in your analytics and click on the website. 

This spam traffic was affecting every aspect of our analytics, from bounce rate to session duration. The spammers would just enter random numbers. Our data was completely skewed, and since we are a results-driven company, seeing skewed results isn’t an option. We setup a filter to stop viewing analytics from this specific site.

But it kept happening. And that’s when we realized this isn’t a problem that’s going to go away. Right now we have filters in place for 50 different URLs. Some of them are sneaky, like "hulfingtonpost" or "theguardlan."

If it’s happening to us, it’s probably happening to you, too. If so, here’s how to setup a filter so you don't see that spam traffic.

1.    Go to the Admin tab in Analytics and click on All Filters.

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2.    Choose +New Filter

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3.    Add a filter name. This can be whatever you want it to be. I started naming the filters things and later ended up just pasting the URL there since I had so many of the same variation.

4.    Under Filter Type, choose Custom.

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5.    Choose the radio button Exclude.

6.    Select the field Campaign Source.

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7.    Paste the URL into the Filter Pattern field.

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8.    In the Apply Filter to Views box, add All Web Site Data.

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9.    Save.

At this point, creating a filter for every single URL is the best solution. Some have suggested excluding all referrals and making exceptions for legitimate ones, but that’s not an option for us. 

Here’s our list of sites that are spamming. I intend to keep this updated. Don’t visit these sites! It will only reward their practices.

100dollars-seo.com
38299216.videos-for-your-business.com
addon.100searchengines.com
adf.ly
alert.scansafe.net
alibestsale.com
anonymous-redirect.com
apicdn.vigilink.com
best-seo-offer.com
best-seo-solution.com
black-friday.ga
blogs.forum69.info
bodyjewellry.com
build-a-better-business.2your.site
build-audience.for-your.website
buttons-for-website.com
buttons-for-your-website.com
buy-cheap-online.info
chinese-amezon.com
copyrightclaims.org
cyber-monday.ga
dailyrank.net
darodar.com
dnsrsearch.com
domination.ml
e-buyeasy.com
editors.choice59800527.hulfingtonpost.com
eportal.esparkbiz.com
erot.co
floating-share-buttons.com
forum69.info
free-floating-buttons.com
free-share-buttons.com
get-free-social-traffic.com
get-your-social-buttons.info
googlemare.com
googlsucks.com
guardlink.org
hongfanji.com
hosting-tracker.com
how-to-earn-quick-money.com
howtostopreferralspam.eu
http://webmaster-traffic.com

ilovevitaly.com
lsex.xyz
mixi.jp
new-look.for-your.website
o-o-8-o-o.com
pornhub-forum.uni.me
quickdomainfwd.com
quit-smoking.ga
r.duckduckgo.com
rusexy.xyz
sanjosestartups.com
santasgift.ml
semaltmedia.com
sexyali.com
share-buttons.xyz
simple-share-buttons.com
sitevaluation.com
smarter-content.for-your.website
snip.to
social-buttons.com
spyfu.com
startnetzero.net
success-seo.com
theamforest.com
theguardlan.com
topseoservices.co
traffic2cash.xyz
trafficgenius.xyz
tuugo.us
urlopener.com
video--production.com
videos-for-your-business.com
w3javascript.com
webdirectoriesthatwork.com
websitedesignerr.org
website-stealer.nufaq.com
websites-reviews.com
www.event-tracking.com
www.Get-Free-Traffic-Now.com
www.kabbalah-red-bracelets.com
www1.social-buttons.com
youporn-forum.ga
youporn-forum.uni.me

Have you experienced this? Do you have any sites to add to my list or recommendations for how to handle it? I shouldn’t be shocked at people being spammy and weird at this point, but this spam traffic stunt seems particularly low.


About the Author

Autumn Nicholson.jpg

I'm Autumn Nicholson, Director of Internet Marketing. I earned my Bachelor’s degree in English and took the first editing job I could find, at a marketing company in South Carolina. I joined Farmore Marketing in 2014 to put my internet marketing experience to good use—and to spend more time on the beach. I invest much of my time volunteering for nonprofits, reading, and binge-watching TV shows on Netflix. You can connect with me here:

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