By this point you’ve probably read a dozen articles on goals and how to set and pursue them. Whether you believe in setting New Year resolutions or not, all the goal talk is getting kind of old. This is not a blog about resolutions, but I do have a few things to say about goals.
In the end, we pursue goals that truly matter to us. We set goals to alter our current behavior in some area of our life. That area may be fitness, financial, intellectual, spiritual, etc. We’re constantly looking for improvement and advancement. Why do we need to improve and what makes us want to improve?
Say your goal is losing 20 pounds by June. You plan to hit the beach and show off all of your hard work, maybe get a few girls to notice. Your prize is recognition for your efforts. You’ll boost your self-esteem and achieve your goal. Because fitness isn’t your primary concern but rather a vehicle to earn favor with others, you will most likely fail in the long run. Any goal that is dependent on other people will most likely fail. When that external factor is no longer present your motivation to complete the goal is non-existent.
Let’s take the same goal, but this time you’re doing it for yourself. You want to be more physically fit so you can play with your children, live longer, and function better every day. Your primary goal in this case is fitness for a higher quality of life. This motivation stems from the inside, and your self-esteem boost is not dependent on external factors. In this case you will most likely see success. Internal motivation doesn’t leave. You’ll hold yourself accountable.
So in this new year, embrace change and set goals, but make sure you’re setting relevant goals that are for you. Here’s to becoming better humans in 2015.
About the Author
I'm Luke Fortin, CEO of Farmore Marketing. Originally from Turner, Maine, I achieved my Bachelors Degree in Business Administration from Clearwater Christian College in 2013. I love the combination of business and art that marketing provides--I believe it's what makes a business unique and successful.
You can connect with me here:
Creativity can present challenges. Our Director of Video Production shares his perspective on how you can use those challenges to your advantage.
Marketing should bring in more leads, should bring in more money, should grow your business. Reporting is how we prove those things are—or aren’t—happening.
Making strategic B2B partnerships is a vital piece of a strong business model. Before entering a B2B partnership, do your due diligence.
Web copywriting is your most significant storytelling instrument. These six online tools are just a few ways you can give your copywriting game a boost.
A solid social media strategy is typically marked by post frequency and consistency across social channels. Check out why these elements are so significant to maintaining a strong social game.
Of course you want a piece of your content to go viral. Creating viral content really boils down to one thing: shareability.
We put together a list of our favorite marketing blogs to help marketers find all the resources they need to build, optimize, and measure their marketing strategies.
With Q4 already underway, it is time to start looking ahead to next year. Here are some areas to address in your 2017 marketing plan.
There's no question that every business requires marketing, but how you handle marketing is up for debate. Build an internal marketing team or outsource to a marketing agency?
People spend a lot of time on social media. According to studies, social media browsing, connecting, and content reading takes up about 3 HOURS PER DAY.