Give a Little, Get a Lot
When it comes to marketing, we are constantly evaluating our—and our clients’—return on investment (ROI). We want you to get the most out of the money you’ve invested with us. And you know that marketing is worth it because of its ROI. I’m here to contend that giving to charity is one of the best investments you can make in terms of ROI.
No matter what size your company is—small, medium or large—giving to charity is something you absolutely should be doing, and not just for others but you as well. Here’s why giving back to the community is one of the most important brand strategies you can employ.
1. Giving promotes your brand in the community.
Giving back to the community spreads your company’s name in a way advertising just doesn’t. Your brand will be top of mind for consumers and decision makers. Sponsor an event and get your brand’s name on a banner or t-shirt to associate your brand with giving. Volunteer at a non-profit. Do you know who sits on boards for non-profits? Decision makers at other brands. Consumers. People who will automatically become ambassadors for your brand simply because you have done something kind.
2. Giving creates brand positivity
Giving back to the community doesn’t just promote awareness of your company name; it also associates your name with positive vibes. In this advertising-driven society, companies that make claims to be genuine and caring don’t drive that home as hard as those who actually give back. It’s an actions speak louder than words philosophy. In fact, as I recently wrote, millennials are more likely to support brands that stand for something, and being involved in the community is one of the best ways to show who you are as a brand.
3. Giving instills your employees with a sense of purpose.
A company’s greatest asset is its people. And giving back to the community can actually help you build a stronger team. Many, many studies are showing that socially responsible companies are attracting top talent. 75% of millennials would take a pay cut to work for a socially responsible company. Giving back to the community instills your employees with a sense of purpose that goes beyond their paychecks, and man of them need that factor in order to be invested in your brand.
Ways to give back
Sometimes, especially when a company is young, every dime is accounted for in your budget, and I understand that. Fortunately, there are a multitude of ways to give back and be involved your community that don’t require you to write a check. And often, being involved personally speaks more than money. Here are a few suggestions for other ways to give back:
- Sponsor: You may automatically think of monetary sponsorship, but other options for sponsors could include volunteering time or assets.
- Volunteer: Make it easy for employees to volunteer; sign up for annual or bi-annual events where the entire company can volunteer for a few hours.
- Host an intern: Partner with a local high school or college to host an intern that’s interested in learning more about your business for a week or two each year.
- Donate: There are a myriad of donation opportunities. Host a food drive and have employees donate canned goods. Buy gifts for children in need at Christmas.
- Work for free: If you provide a service, maybe there’s some free work you can do for a non-profit in need. If employees have some free time, think of charity first.
However you decide to give back to the community, it will definitely pay off for you. Sometimes when you give a little you get a lot back.
About the author
I'm Autumn Nicholson. I earned my Bachelor’s degree in English and took the first editing job I could find, at a marketing company in South Carolina, and have been in the digital marketing field ever since. I'm passionate about high-quality content, impeccable grammar, and cute shoes. You can connect with me here: