Even Mayberry’s Got Internet Now
I grew up in a tiny town in North Georgia called Hiawassee. Hiawassee is three hours from Atlanta and in the foothills of the Appalachian Mountains. Wikipedia says its population was 880 in 2010. When I was a kid, the closest Wal-Mart was 50ish miles away (I think it’s 30 now), and it was big news when they built a McDonald’s right before I left for college.
In cities like Hiawassee, it doesn’t matter whether your company has a website—word of mouth is marketing currency. And locals don’t care about Yelp’s restaurant reviews; they know to call ahead and ask if Fred is cooking that day.
The connectivity trend
But that’s not how the world is moving. Like it or not, connectivity is the new way of life, even in a small city like Hiawassee. And if the Wi-Fi/cellular signal weren’t so spotty, the need for a strong web presence for small businesses would be significantly greater. Which brings me to my point.
On Wednesday, Almighty Google announced its new service: Project Fi. The goal: to connect the entire world. Google’s new cell phone service will be significantly cheaper than big companies like AT&T and Verizon and provides service to many more areas that did not have 4G or LTE capabilities before. That means if you’re driving through Hiawassee, you can stream Spotify without losing it and without being afraid you’ve used all your data for the month.
Project Fi isn’t changing the trend, but it is speeding up the process and allowing more people to get on board the connectivity train. And with that many more people in the world getting online, your need for a web presence is greater than ever.
Get ahead of the wave… or at least ride it out
Right now, if you don’t have a website you’re already behind. And some of you have websites that are fantastic—if it were 1992. You can’t afford that. You can’t afford to lose business because your website visitors are getting a bad first impression. Do it now, not in six months, not next year. Bite the bullet, get on board, call a meeting, do whatever it is that needs to be done to get your website updated and reflecting your brand.
The good news
You have control over what people see and read about you and your company. You have the opportunity to polish your web presence and make it shine. Solidify who you are and what you’re for, and your business will thank you.
About the Author
I'm Autumn Nicholson, Director of Internet Marketing. I earned my Bachelor’s degree in English and took the first editing job I could find, at a marketing company in South Carolina. I joined Farmore Marketing in 2014 to put my internet marketing experience to good use—and to spend more time on the beach. I invest much of my time volunteering for nonprofits, reading, and binge-watching TV shows on Netflix. You can connect with me here:
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