With consumers having so many options in the marketplace, it's important to create relationships. Creating trust between consumer and brand is vital to thriving businesses. Successful brands have the ability to charge more for a product or service because they have built trust with their consumers.
There are so many benefits associated with building relationships. From a business perspective one important reason to develop relationships is to create brand ambassadors. People depend on their friends and family for opinions and advice. When you build a positive relationship with one person, you're potentially obtaining several referrals. However, creating a negative relationship can cause you to lose substantial business. In fact, studies show that 95% of people who had a bad experience will share it with someone, and only 87% will share a good experience.
Every business owner wants to facilitate a positive consumer experience and therefore grow the relationship. The first step to doing this is having a quality first impression. Many times your first impression will be made by your website or an ad. The question is, "What kind of first impression are you making?"
About the Author
I'm Luke Fortin, CEO of Farmore Marketing. Originally from Turner, Maine, I achieved my Bachelors Degree in Business Administration from Clearwater Christian College in 2013. I love the combination of business and art that marketing provides--I believe it's what makes a business unique and successful.
You can connect with me here:
LINKEDIN | GOOGLE+
It’s the failures that don’t result in success that can trip us up. And “try, try again” isn’t always the best advice. How do we overcome those failures?
No matter what size your company is, giving to charity is something you should be doing. Here’s why giving back to the community is one of the most important brand strategies you can employ.
There's no question that every business requires marketing, but how you handle marketing is up for debate. Build an internal marketing team or outsource to a marketing agency?
Make it your goal to create a memorable impression and seize the opportunities that are going unseen by others in the room.
Business cards have unique potential for personal connections to turn into business leads. Here's why you should always carry a few.
Understanding the characteristics of a logo can help you choose a design to represent your company’s specific brand identity.
Companies are always looking for ways to stay ahead of their competition and you can do that by taking into consideration what they are doing!
It's a great example of everything an entrepreneur can do wrong when launching a new concept and going viral "for the wrong reasons.”
Learn why including testimonials is vital to your business growth and how you can use them to get conversions.
Storytelling is a popular motivational instrument used by executives & managers, and it can be a valuable asset to your box of leadership tools.