17 Problems With Your Website
At Farmore, building websites is our business. And in our business, we’ve seen a multitude—thousands, I daresay—of bad websites. It’s not enough to merely have a website anymore; your company website needs to make you stand out from the crowd and seem trustworthy and relevant. As technology changes and as your company grows, your website should also evolve. Are you happy with your website? If not, it’s probably due to one (or more) of the following problems.
I’d say design problems are the number one problem we see with websites. Here are some common issues:
1. The site design doesn’t reflect your branding.
2. You have no branding.
3. Your company logo needs a redesign.
4. Your color scheme is not complimentary.
5. Fonts are too small or difficult to read.
6. Navigating your site is a maze and even you don’t know where to find some of your content.
It’s not a secret that content is the new black when it comes to digital marketing. Search engines use content to decide which websites to promote. That said, there are still content issues on many sites today. If you have a content problem, it probably looks something like this:
7. It’s not clear what your company actually does.
8. Your content is outdated.
9. Your content is poorly written and riddled with misspellings and grammatical errors.
10. You have a blog that hasn’t been updated in several months.
11. Your site lists employees that haven’t worked there in years.
12. Your photos are from 2005 (that was 10 years ago!).
Search engine optimization isn’t just a suggestion; there’s no point in having a website if your customers can’t find you, and Google will not index you without proper SEO. Contrary to what you might have heard, SEO has rules, and if you’re not following them don’t expect to be at the top of rankings for long. Here are some popular SEO violations.
13. SEO? What’s that? Your site has no SEO to speak of.
14. The meta data on your site does not follow best practices.
15. So many keywords are stuffed into your content that it’s unreadable.
16. The keywords incorporated into your content have no traffic (no one is searching for them).
17. You don’t use anchor text for your links.
Even if you’re satisfied with your current site and not looking for a redesign, there’s always room for improvement. So take a look at each of these issues and take an honest look at your site—or ask us to. We’re happy to give you advice on what steps you can take to improve your web presence.
About the author
I'm Autumn Nicholson, Director of Internet Marketing. I earned my Bachelor’s degree in English and took the first editing job I could find, at a marketing company in South Carolina. I joined Farmore Marketing in 2014 to put my internet marketing experience to good use—and to spend more time on the beach. I invest much of my time volunteering for nonprofits, reading, and binge-watching TV shows on Netflix. You can connect with me here:
Conversion is one of the most important website metrics you have, and it’s vital you understand what it means and why it’s important.
Twitter holds a unique place in the social media world, and its marketing effectiveness shouldn't be overlooked. Here are just a few reasons why you should use Twitter to promote your business.
Web copywriting is your most significant storytelling instrument. These six online tools are just a few ways you can give your copywriting game a boost.
A solid social media strategy is typically marked by post frequency and consistency across social channels. Check out why these elements are so significant to maintaining a strong social game.
If you can’t afford a professional photographer, you may think stock photos are your only option. But here are several reasons custom photography can upgrade your online image.
Of course you want a piece of your content to go viral. Creating viral content really boils down to one thing: shareability.
You know how valuable email is for reaching clients. But how can you reach those potential readers when you can’t force them to sign up?
From making connections to generating leads, establishing partnerships and creating better brand awareness, LinkedIn makes an invaluable addition to your digital marketing strategy.
People spend a lot of time on social media. According to studies, social media browsing, connecting, and content reading takes up about 3 HOURS PER DAY.
Anyone who has done email marketing has agonized over the question of how often they should be sending emails.